Rivian’s R2 pre-order numbers trace at pent-up demand for Musk-free EV innovation


Rivian’s R2 reservations are off to a sizzling begin. On Friday, CEO RJ Scaringe posted on X that the automaker had taken greater than 68,000 reservations for the SUV in lower than 24 hours. Amid alarmingly weakened demand for electrical autos, maybe there’s a latent curiosity in modern EV firms after they aren’t helmed by a battle magnet with a fixation on baseless conspiracy theories and the supposed on-line “rights” of Neo-Nazis.

Rivian’s 68,000 reservations maintain up nicely in opposition to its most high-profile opponents. It took Ford about three weeks to get 100,000 pre-orders for the F-150 Lightning. Tesla’s Cybertruck received 250,000 reservations in lower than every week. To be truthful, reserving a Rivian R2 solely requires a $100 deposit the identical because the Cybertruck and F-150 Lightning.Prospects plunking down a Benjamin to carry one don’t have any obligation to pay the remaining $44,900 (and up) when the car lastly arrives in 2026, and even when they intend to purchase one now, that’s loads of time to vary their minds.

You could possibly argue that — like with Tesla and Ford — Rivian selected the low deposit to construct hype, figuring out full nicely that many pre-order clients gained’t comply with by. But it surely additionally helps that Rivian’s occasion on Thursday did all the pieces the corporate wanted. The R2 seems to be “fairly fetching,” as Engadget’s Lawrence Bonk identified. On the within, it has glossy and delicate particulars like two glove bins, fold-down rear and entrance seats, a slide-out cargo ground and twin scroll wheels with dynamic haptic suggestions on the steering wheel. It additionally has a 300-mile minimal vary and a $45,000 beginning worth, which does not harm.

And, in fact, the shock “Another factor”-style reveal of the cheaper, sportier and extra compact R3 and R3X may assist present a halo impact for the corporate when it desperately must construct pleasure round its model. In February, Rivian introduced that it will lay off 10 % of its salaried employees, and this week, it reduce 100 staff at its Illinois manufacturing facility. Nonetheless, the EV market may use a brand new “hero.” I do not know if Rivian or its CEO, RJ Scaringe, has potential to be the face of the business. However Elon Musk, its present poster boy, is a lightning rod for pointless turmoil.

In a survey of Individuals performed by The Harris Ballot late final yr, 45 % of respondents mentioned they’d a decrease opinion of EVs “due to the actions of individuals related to them.” (I’m fairly positive they didn’t imply Ford’s Doug Area or GM’s Mary Barra.)

Maybe Rivian’s spectacular exhibiting reveals a minimum of some Individuals have an urge for food for an EV maker that’s neither a standard auto firm nor one helmed by somebody who, at instances, appears extra eager about behaving like a teenage contrarian than a accountable grownup serving as the general public face of an business the world desperately must develop up — and get folks enthusiastic about driving electrical autos — as local weather change begins to ravage the planet.



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