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NASCAR has employed John Dahl as its new SVP Content material, bolstering the sanctioning physique’s efforts to additional join with present and new followers throughout the globe over a variety of content material platforms.
Dahl joins NASCAR after a profession at ESPN, the place he ascended from a coordinating producer to turn into VP and EP for Particular Tasks, Movies and Authentic Content material.
Beginning his new function on Could 1, Dahl will drive the inventive imaginative and prescient and oversee the groups liable for all content material generated by NASCAR Studios and NASCAR Digital Media throughout a number of enterprise areas. These embrace manufacturing, programming, and operations.
His scope will cowl the total spectrum of lengthy and short-form storytelling round all facets of motorsport, starting from options, documentaries, and branded content material to social media, NASCAR.com, and in-app executions for NASCAR’s main and ancillary platforms.
Dahl will report on to Tim Clark, NASCAR SVP and Chief Digital Officer, and cut up his time between New York Metropolis and NASCAR’s new productions facility in Harmony, N.C.
“NASCAR has an unimaginable alternative to proceed fueling its constructive momentum with highly effective storytelling that brings followers nearer to every part that makes this sport so compelling, and there’s no another confirmed or higher outfitted to ship on that potential than John Dahl,” mentioned Clark. “We’re thrilled to welcome John aboard and might’t look forward to followers to expertise every part he and his extraordinarily gifted NASCAR teammates have to supply.”
“Over the course of my profession, I’ve been lucky to expertise firsthand NASCAR’s wealthy reservoir of characters and storylines, from the individuals behind the wheel all the best way to the tracks and followers themselves,” mentioned Dahl. “I’m excited to assist construct on the inspiration of extraordinary content material being created in and round NASCAR to offer followers extra causes to have interaction, whether or not that is available in a TikTok video, a documentary challenge or something in between.”
A winner of 11 Emmys and three Peabody Awards, Dahl was one of many unique govt producers on ESPN’s 30 for 30 documentary sequence. He was additionally a lead govt producer on the most-viewed single documentary challenge in ESPN’s historical past – the Emmy-winning 10-part/10-hour sequence The Final Dance, which chronicled NASCAR 23XI Racing workforce proprietor Michael Jordan’s closing championship season with the Chicago Bulls.
Past these efforts, Dahl spearheaded a mess of different notable movie and documentary initiatives at ESPN, together with capsule collections for the NBA’s seventy fifth anniversary, the one hundred and fiftieth anniversary of Faculty Soccer, the SEC Storied franchise, and ESPN’s Fifty/50 initiative commemorating the fiftieth anniversary of Title IX.
Dahl served as a reporter on the Coca-Cola 600 for WBT Radio in Charlotte early in his profession, earlier than occurring to provide and oversee a number of documentary initiatives across the sport. That included an prolonged function on Richard Petty for CNN’s The Sporting Life with Jim Huber, in addition to work at ESPN that included the Final NASCAR anthology, the 30 for 30 documentary Tim Richmond: To the Restrict, and the movie Wendell Scott: A Race Story. He was additionally a guide on the primary season of Netflix’s 2024 docuseries, NASCAR: Full Pace.
Inventive Artists Company (CAA) assisted NASCAR within the hiring search, following a lately fashioned alliance between the 2 entities for illustration within the content material and media initiatives area.
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