Why do businesses wrestle with all of the shifting elements of producing gross sales and buyer relations?

David Saric, of Insurance coverage Enterprise, sat down with to Vijay Rengarajan, director of product administration, EZLynx, to talk about why businesses wrestle with managing all of the shifting elements included in a sale whereas sustaining sturdy buyer relations and the way EZLynx may also help.

Being a dealer or proudly owning an company can include the wrestle of managing each gross sales and buyer relations for a number of causes, based on Vijay Rengarajan (pictured), EZLynx’s director of product administration.

“First, the trade is fiercely aggressive, making it troublesome for businesses to face out and entice purchasers, and plenty of of them don’t know the place to start out or what’s going to take advantage of vital impression,” he mentioned.

“Second, insurance coverage merchandise are intricate, they usually require a deep understanding of laws, tips and danger evaluation which takes time and might overwhelm brokers.”

Moreover, gross sales, advertising and marketing and buyer relationship administration can even require sturdy methods that may be very useful resource intensive.

“Many businesses have restricted monetary assets, manpower, and experience to put money into these initiatives,” Rengarajan added.

What are businesses on the lookout for to do enterprise higher?

Having spoken with numerous businesses through the years, Rengarajan famous how “we all know they need simplified gross sales processes and workflows that save time and scale back guide duties. That’s at all times first for any dimension firm.”

Moreover, they’re additionally on the lookout for intuitive, user-friendly technical options to assist them succeed at their job. These embrace:

• Strong buyer relationship administration options to trace interactions and tailor companies.
• Efficient lead era instruments to establish and seize potential purchasers.
• Seamless integration with present methods, corresponding to coverage and company administration methods.
• Insightful analytics and reporting capabilities to trace gross sales efficiency and establish areas for enchancment.

Responding to shopper considerations

Heeding the calls of purchasers to create extra seamless, simplified but refined instruments to enhance an company’s competencies, EZLynx started working on a UI replace to its Gross sales Heart.

“The EZLynx Gross sales Heart replace was pushed by our recognition of the essential position efficient lead administration performs in serving to brokers develop their enterprise,” Rengarajan mentioned.

“By offering extra visibility into the gross sales pipeline and providing tailored instruments for lead administration, we aimed to allow brokers to promote extra successfully and shut extra offers.”

Elsewhere, the EZLynx staff wished to leverage cutting-edge processes so brokers might maximize the worth of their company administration system at each stage of the shopper journey.

1. A contemporary card-based view tailor-made for insurance coverage producers
2. The brand new interface presents ‘drag-and-drop’ performance, enabling seamless development of alternatives by way of the gross sales pipeline
3. Producers can now customise seen information, together with new fields, to refine their gross sales strategy and supply customized service

EZLynx simplified gross sales phases with fewer standing choices, intuitive coloration coding, and up to date terminology to align with producers’ workflow.

The corporate has additionally launched a devoted space to handle ‘not closed’ alternatives, guaranteeing no lead goes to waste and permitting for environment friendly follow-up as X-dates strategy.

“These updates empower producers with an intuitive platform designed to maximise effectivity and effectiveness in right this moment’s aggressive insurance coverage market,” Rengarajan mentioned.

Complementing the present capabilities of the Gross sales Heart

Updating the Gross sales Heart didn’t come on the expense of its core capabilities, however moderately, as a complementary extension attuned to the heart beat of businesses’ wants.

“The modernization enhancements have been designed to work with present capabilities corresponding to prospecting/lead import and reporting,” Rengarajan mentioned.

“Moreover, we’ve ensured that communication options like texting and e mail campaigns inside the Gross sales Heart combine easily with the brand new card view.”

Collaboration options, corresponding to process era inside the company, proceed to operate successfully alongside the brand new enhancements.

It took 15 months from conceptualization to implementation, together with six months of discovery to grasp person wants, construct a method, and develop a roadmap, adopted by three quarters of product growth to deliver it to market.

This was adopted by an iterative strategy that delivered updates to the market each quarter.

“This allowed us to collect suggestions from customers and make steady enhancements primarily based on their enter, guaranteeing that the ultimate product met their evolving wants and preferences,” Rengarajan mentioned.

Be taught extra about EZLynx and its reimagined UI right here.